Station Profile


Format & Call Letters

Oldies - KMSO HD3 106.3 FM

Format Description

Boomer 1063 features the golden era of pop, rock, and soul: hit music of the '60s. The music is up tempo and the presentation is full of energy, including features timeless artists of the era.

Boomer 1063 plays songs from Superstars like The Beatles, The Rolling Stones, Beach Boys, Simon and Garfunkle, The Doors, The Kinks, CCR, The Four Seasons, The Temptations, The Who, Stevie Wonder, Elvis Presley, The Supremes, Three Dog Night and more making Boomer 1063 is one of the most powerful performing formats for advertisers today!

Boomer 1063 allows advertisers to reach a large consumer group that can’t be reached with any other station.

Boomer 1063's format has proven itself to be timeless!

Boomer 1063 delivers listeners with a high disposable income in their prime spending years.

Demographic Profile

Boomer 1063  has demographic appeal with affluent consumers who have purchasing power!

Gender: Boomer 1063  targets a male and female audience equally.

couple shopping 13Age: Boomer 1063  targets listeners in the prime 45+ age group, America's most affluent demographic. The Oldies format delivers a higher composition among its adult 45-64 listeners by a wide margin over all other formats.

SpendingBoomer 1063  targets affluent listeners with retail purchasing power.

Household Income: Boomer 1063  targets listeners with high disposible income:

Education: Boomer 1063  listeners are well educated.

Occupation Profile: Boomer 1063  targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

Boomer 1063  listeners are in their prime earning and spending years.


Lifestyle Profile

Boomer 1063 targets affluent home owners. A huge category with these consumers is home improvement and home decorating.

construction 10 Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

 Boomer 1063 is designed to reach active consumers in their prime spending years.

electronics 9- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: Boomer 1063 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: Boomer 1063 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, fishing, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events music concerts, bars and restaurants.

Get your message out to thousand of potential new customers each week with Boomer 1063 

We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 45-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

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- Boomers will make-up HALF of the entire U.S. population by 2017.

- Boomers control HALF of the nation’s aggregate household spending.

- Adults 45+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 45+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

couple 23-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 45+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

Boomer 1063  delivers listeners with a high disposable income in their prime spending years.

Boomer 1063  Coverage Map

Missoula boomermap

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